Greetings Masterminds, Happy New Year. It's good to be back with you!

Here we are in 2021, and I'd like to pick up on a conversation that I launched about a month ago in this group where I was talking about our plans for 2021, and what we would like to do for you as our Inner Circle members, our SmartEQP members and our Total Market Domination participants.

Anyone who's in this group is here for a reason. And the reason you're here is not just because you want to be here. The reason you're here is that you want to achieve specific results in your lives. And we've essentially retooled our business to focus on the achievement of our customers.

If you heard in the previous video, I was talking about how the CEO of Zappos, Tony Hsiah passed away a little while ago, and that his commitment in his business was always to customer service.

Every decision they made in their business was based on "how will this impact customer service?" If I have to hire someone, if I have to fire someone, if I have to change a policy, how will it impact customer service?

But in our business, it has to go well beyond that.

Now at Top Secrets, we're pretty much known for exceptional customer service. If you've ever dealt with anyone in our office, if you've dealt with Mary Frances or Dave Kilmer, or my business partner, Rick Drake or myself, you know that our commitment is to provide the best service we possibly can.

But it needs to go beyond that. It needs to be about getting you the results that you're looking for in your business.

So one of the things I've decided to do in 2021 is to launch what I'm calling an Achievement Session. And in an Achievement Session, you come to us with three things:

1. First of all, something that you've achieved recently. Some sort of results that you've gotten, some sort of thing that you've taken care of, that you're reasonably proud of. Could be big, could be small. Could be as simple as "I just added three new clients over the course of the past month," or it could be "I put together an email campaign that I'm planning to send out to prospects." Whatever it is, the fact that you've achieved something is the way that it starts.
2. Second thing is what you're looking to achieve next. What's the next thing you want to do in your business?
3. And then the third thing is what's the bottleneck. What's the question that you have where we can help you to get over the bottleneck to help you achieve the next thing that you want to achieve.

By doing this on an ongoing basis -- by doing this fairly regularly -- what we can do is help you with each bottleneck as you encounter it, so that we can continue to help you move up the ladder, move from where you are, to where you want to be.

So that's the idea of an Achievement Session. Let me know if that's something that's of interest to you. I hope it is. There will be some people who will want to participate in this all the time, and there'll be some people who might just want to drop in every now and then. Either way. I'd love to get your feedback on this.

So please comment below, let me know what you think. Let me know if this is something that you would like to participate in. And if so, we'll get the first one going as soon as possible.

Thanks. Talk soon.

Greetings Masterminds.

I wanted to share a couple of thoughts with you today. It's related to the fact that Tony Hsieh from Zappos passed away recently, at the age of 46, after accomplishing a lot of great things.

One of the things that I liked about Tony Hsieh was his commitment to customer service. Not just that, but it was the idea that whenever he talked about customer service, he talked about it in relation to what it meant to everything having to do with his business and his company.

In other words, when you've got a complete commitment to customer service, it means that you're thinking in terms of "how does this impact my decisions?" So if I have to make a decision about staffing, I think "how's it going to impact customer service?" If I have to make a decision about finance, I say, "okay, how is it going to impact customer service?"

I really love the idea of having one "guiding mission" that determines exactly what it is that you're going to focus on. And when I thought about it in my business, of course, customer service is always big. Customer service is always key. However, beyond customer service for us, the real key is "what are the results that we're getting for our clients?" What are the results that we're getting for our Inner Circle members, for our SmartEQP members, for our Total Market Domination participants?

You're the people we care about. You're the people that we want to get results for. So for me, it's about getting way beyond customer service and getting down to the results.

So the question I have for you today is "what can we do to better get you the results you're looking for in your business?"

It's not about selling you products. It's not about doing "consulting," it's about how can we help you to get better results?

Now, of course, a lot of what we're going to be getting you results with is by getting you End Quantity Pricing, by providing you with the community you need, by providing you with the training you need. But ultimately it's about getting a result. It's not just about providing you products and services.

So what I'd love for you to do is to comment below "what is it that we could do right now, that would be most beneficial to you in terms of helping you to get the results you're looking for in your business right now?"

So take a moment and do that now. Thank you.